Smart Link Building is beyond the Page Rank.

Posted by Sanket Patel

December 19, 2011

Link Building 13 min read

Whenever I meet any of my clients they all have one very common question in their mind that is how they can improve their sites page rank?  At that time I feel a little bad. After every short time interval and also today, I am trying to explain that page rank is only one of the factors from 200 factors which are using by Google for deciding your site ranking in SERP (Search Engine Result Page). I know that for a long time Page Rank is a measure to identifying the grand success of your SEO Campaign. But today, I don’t think that this page rank is the most important part to get visibility in search engines or get targeted traffic on your website. Yes, this is an important factor in the previous time when Google was established. So, when any of my clients are telling me to be focusing on getting backlinks from higher page rank sites that have page rank 7 or higher, at that time I have to tell to my customer that zero is also considered as page rank in Google. This zero page rank link become beneficial in the long term, it is one kind of strategy which are using in SEO as a long term benefit for the link building campaign.

Below, I want to discuss two points why you shouldn’t have to manage page rank while doing link building:

Google says you shouldn’t care so much:

If you know that, in 2009 Google employee spelt it out in webmaster central backWe’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.” After some time in another forum, Google also states that “Don’t worry. In fact, don’t bother thinking about it.” If Google itself saying that you should not have to consider or worry about your site page rank will affect your SEO; then here I want to ask you, why you are considering page rank with your link building?

You might miss great link opportunities:

Now, whatever I am going to saying here I don’t know that you believe it or not. But it is a truth that there are many sites that don’t have high rage rank like page rank 8 or page rank 9, but still, they are considered as best sites and provide the best inbound links to your site like GASP. Instead of thinking that the site has a high page rank or not but concentrate on that the site having same targeted traffic which you want to on your site and the link on that site will help to receive that site targeted traffic on your site. Think about this, can you build a relationship with the site owner with the help of this single link? Instead of getting one link from that site, you can start submitting an article on their site as a guest for their blogs or describe your product and let them write a review on your product. Using a low page rank site for link building is not means that your site will be lost its reputation, but this will provide the greatest opportunity to your site to build effective links from that site.

According to me, the best link building promotion is that create more and more links for your site from different – different sources. They may be blogs, social media signals, articles, videos, webinars, reviews and etc. Always remember that every single link which is coming on your site or link coming from a high page rank site like page rank 8 is considered a useful link to your SEO.


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